1814 Northeast Miami Gardens Drive, Suite 901
North Miami Beach, Florida 33179
Phone: 305.690.9880
Fax: 305.690.9881
E-mail: MADMail@MADSearch.com
URL : http://www.madsearch.com
 
ADVERTISING EFFECTIVENESS & USAGE STUDY
MADSearch International - Conducted January 29, 2004
Results tabulated byKellogg School of Management, Northwestern University
   
Distribution:
9,816 meeting planners
Viewed By:
3,926 meeting planners
Response Rate:
1% of distribution
2.5% of viewers
% of Planners Who Remembered Booking due to MADNews/MADBlast Advertising:
18.56%
# of Planners Who Remembered Booking Due to MADNews/MADBlast Advertising:
729
Average Cost per Booking:
$50,000
Total Value of MADSearch Bookings:
$36,450,000
 
TYPE OF MEETING PLANNER
CLICK GRAPH TO ENLARGE
Corporate:
 29%
Association:
 21%
Government:
 20%
Independent:
 17%
Site Selection:
 4%
Incentive:
 4%
Other:
 5%
RFP PREFERENCE
CLICK GRAPH TO ENLARGE
E-mail:
 49%
Phone:
 15%
Fax:
 14%
Online:
 5%
MADSearch:
 4%
Starcite:
 3%
Mpoint:
 1%
CVB:
 4%
National Sales Office:
 3%
Direct Mail :
 2%
 
PREFERRED INFO GATHERING METHOD
CLICK GRAPH TO ENLARGE
Internet:
 36%
E-mail:
 28.50%
Online Directories:
 25%
Direct Mail :
 7%
Print Directories:
 3%
Print Magazines:
 0.05%